Revenue model

Sustainable business and membership strategy

The mandate calls for a revenue model that protects independence while making LGBTQ+ journalism commercially durable.

Year 1 target$300K–$400K

Conservative revenue range from ads, membership, events, partnerships and training.

Year 2 target$800K–$1.2M

Growth phase with subscriptions and partnerships scaling.

Year 3 target$2M–$3M

Profitability path through diversified revenue streams.

Membership tiers

Freemium subscription model

70% content free, full ads, basic forums.

$5/mo

Full article access, fewer ads, forums and weekly newsletter.

$15/mo

No ads, exclusive interviews, daily newsletter and event discounts.

$50/mo

Private journalist calls, story-topic voting, recognition and events access.

Revenue streams

Stream	Target mix	Year 1 target	Notes
Display advertising	40%	$14.4K	Non-intrusive, direct LGBTQ+ audience premium
Subscriptions	25%	$54K	Free, Supporter, Member, Patron
Events	20%	$74K	Monthly events + annual summit
Partnerships	10%	$190K	Corporate, NGO, grants and labelled sponsorships
Training/consulting	5%	$55K	Newsroom consulting and storytelling workshops