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Editorial handbook

Beat system and content strategy

The editorial strategy converts Unmuted from a generic news site into a specialised LGBTQ+ newsroom with beats, standards, publishing cadence and community source protection.

12 beats

Specialised coverage map

Legal & Rights

Courts, civil rights, discrimination, activism wins

  • Legal literacy or legal editor mentorship

Health & Safety

Mental health, HIV/AIDS, healthcare discrimination, violence prevention

  • Health journalism experience

Employment & Economy

Workplace harassment, entrepreneurs, income inequality, gig work

  • Economics/workplace reporting

Activism & Grassroots

Movements, organisers, nonprofits, political campaigns

  • Embedded activist networks

Culture & Lifestyle

Arts, nightlife, fashion, dating, food, wellness

  • Arts/culture background

Spirituality & Faith

Affirming faith communities, traditions, religion-based discrimination

  • Multi-faith literacy

Youth & Education

Coming out, school safety, campus communities, Gen Z perspectives

  • Youth-source network

Elderly & Ageing

Care homes, elder healthcare, legacy and intergenerational connection

  • Connections with elders

Transgender Specific

Gender affirmation, healthcare, workplace discrimination, trans joy

  • Trans lived experience required

Regional Coverage

Hindi, Tamil, Bengali, Marathi and other state coverage

  • Native language reporters

Intersectional Coverage

Caste, religion, disability, class and rural queer experience

  • Intersectional reporting experience

International/Diaspora

Global LGBTQ+ stories with India connection

  • International network

Content mix

What gets published and how often

Content typeShareFormatFrequency
Breaking news20%300–500 words, factual, fast1–2 per week minimum
Investigations20%2,000–4,000 words, multimedia2 per month
Profiles & narratives25%1,000–2,000 words, human-centred2–3 per week
Service journalism15%800–1,500 words, practical guides1–2 per week
Explainers15%1,000–1,500 words, analytical1–2 per week
Culture & joy5%800–1,200 words1–2 per week

Editorial standards

  • Two independent sources for factual claims when possible.
  • Prominent corrections policy.
  • Correct pronouns and names.
  • Content warnings for sensitive topics.
  • No identifying details without consent.

Story ideation

  • Public tip form and tips@unmutedindia.com.
  • Monthly reader survey.
  • Advisory board inputs.
  • Freelancer pitches.
  • Impact filter: will this story help, protect, reveal or hold power accountable?