Newsletter foundation and lead magnets.
Audience growth
Marketing and community engagement strategy
Growth is built around email ownership, platform-native social storytelling, SEO depth and community partnerships — not just paid promotion.
Referral and influencer amplification.
Owned audience growth target.
SEO, social and community flywheel.
Channels
Platform-by-platform strategy
Launch a weekly LGBTQ+ news digest and grow through homepage, article, exit and post-article CTAs.
- Welcome sequence
- Referral programme
- Segment by interests
Visual storytelling, carousels, Reels, quotes and community spotlights.
- 1–2 posts/day
- 20K followers by Month 3
- 150K by Year 1
X / Twitter
Breaking updates, live threads, journalist conversations and rights analysis.
- 5–10 posts/day
- 10K followers by Month 3
- 80K by Year 1
TikTok / short video
Behind-the-scenes, quick explainers and community voices for younger audiences.
- 3–5 videos/week
- 15K followers by Month 3
- 100K by Year 1
Professional credibility, hiring, advertiser credibility and newsroom updates.
- 3–4 posts/week
- 5K followers by Month 3
- B2B partnerships
SEO
Topic clusters, pillar pages, internal linking and technical performance.
- Rank for LGBTQ+ India news
- Schema-rich articles
- High-authority backlinks
Phased plan
Foundation, growth, consolidation
| Phase | Months | Primary goals |
|---|---|---|
| Foundation | 1–3 | 10K email subscribers, social launch, SEO basics, 10+ partnerships |
| Growth | 4–6 | 50K email, 1–2 viral stories/week, influencer network, referral programme |
| Consolidation | 7–12 | Forums, podcasts, events, pillar SEO, paid retargeting if budget allows |